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Novo Nordisk Rolls Out Childhood Diabetes Care Campaign In India
Thu, 08 Sep 2011
Novo Nordisk, one of the world’s leading healthcare firms, has launched its Changing Diabetes in Children (CDiC) programme in India .

The programme is a partnership initiative that works to improve the provision of childhood diabetes care in developing countries.

There are many barriers to diabetes care for children living with the disease in developing countries. Among these is lack of trained healthcare professionals, lack of healthcare infrastructure and dilemmas for families having to choose between food and life-saving medicine .

Such circumstances may lead to misdiagnosis, poor management of treatment, early complications and premature death of children.

The CDiC scheme entails free provision of insulin, blood glucometers and strips for underprivileged children and locally adapted educational materials for children and their families. A comprehensive training manual for healthcare professionals and diabetes educators has also been developed.

In India, 12 key opinion leaders have been attached to run 12 CDiC clinics covering a total of 10 Indian states making the Indian launch of the CDiC the most extensive yet.

It is hoped that by the end of the project in 2015, a sustainable cooperation with local partners, including governments and diabetes associations, entailing well-functioning diabetes clinics, will be in place.

The Novo Nordisk programme is now active in eight countries (Bangladesh, Cameroon, Democratic Republic of Congo, Ethiopia, India, Guinea, Tanzania and Uganda) and will be rolled out to Kenya within the next few months. The overall target is to reach and provide care to 10,000 children by 2015.
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