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New Mobile Health Initiative To Help Prevent Diabetes In India
Thu, 22 Sep 2011
A new service designed to help prevent and raise awareness of diabetes in India has been launched by US-based health organisation, Arogya World.

The non-profit group’s innovative initiative uses Nokia Life Tools to deliver text messages, created by health experts from India, the US and the UK, about ways of preventing diabetes in a country where an estimated 50 million people suffer from the disease and over 1 million are likely to die from it this year.

The service will be offered free to the first one million users in the country who have Nokia Life Tools on their mobiles and subscribe to the Health Channel. No additional download or subscription will be needed.

Advice via SMS will be available across India in 12 of the local languages between November 2011 until October 2013, or until one million Indian users are reached.

The project, announced this week at the Clinton Global initiative Annual meeting in New York, is one of the first nationwide diabetes mHealth schemes in a developing country.

Global Head of Nokia Life Tools, Jawahar Kanjilal said: "Mobile phones are ushering in an information revolution in the daily lives of millions, especially in the emerging markets."

"Delivering targeted diabetes prevention messages to a profiled audience using our Nokia Life Tools platform, in a sustained and continuous engagement will, we believe, encourage people to adopt a healthier lifestyle ."
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